ISPO Brandnew Selection 2020 Award Winners

For 20 years, ISPO Brandnew has been honoring the most promising startups in the sports industry. In 2020, a total of over 400 young companies took part in the world’s largest competition of its kind. We’re stoked to announce that BE THE CHANGE® has been chosen as Selected Brand in the Body & Mind category.


The ISPO Brandnew jury is impressed by our innovative might and high-quality and sustainable nutritional supplements, smart foods and sports products that set new standards worldwide. Our naturally formulated foods are produced without preservatives and are organic-certified whenever possible. In addition, they meet the highest criteria in terms of quality, compatibility, purity, environmental and animal protection as well as doping protection.

We produce Swiss made according to the Swissness regulation of our national confederation, which guarantees the traceability of ingredients as well as short transport routes for everything, ingredients and materials. We produce our goods according to the strictest Swiss legislation, guaranteeing foodstuffs without genetically modified organisms.

We’re also breaking new ground with our packaging concept: Our home-compostable and food-safe stand-up pouch is completely biodegradable and thus a unique, environmentally friendly alternative to conventional packaging. This in-house development is a central component of our minimal waste strategy, which we’re implementing and constantly developing to the tune of RRC: Reuse, Recycle, and Compost.

We are thrilled to be part of ISPO Munich 2020 as an ISPO Brandnew award winner!

Visit us from January 26-29, 2020 in Hall B4, booth BN 14, in the «Brandnew Area».

The BTC Team at ISPO 2020 in Munich (from left): Elia Diehl, Barbara Stolba (co-founder), Sven Altorfer (co-founder) and Marco Stolba.

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