Longevity, the trend that promises to make life longer and healthier, seems revolutionary at first glance. But a closer look shows that it is less a groundbreaking innovation than a clever repackaging of old wisdom - with a touch of modern science and a pinch of marketing.
Tried and tested in a new guise
The principles that can prolong our lives and maintain our health are neither complex nor new. At their core, they are based on decades of research and the advice that our grandparents gave us:
- Healthy diet: A balanced, omnivorous diet with as unprocessed foods as possible provides the body with the necessary nutrients and reduces chronic inflammation.
- Exercise: Regular physical activity strengthens the cardiovascular system, promotes muscle mass and improves overall fitness.
- Restful sleep: Sufficient and good quality sleep is essential for regeneration, memory and hormone balance.
- Fulfilling social contacts: Studies show that strong social bonds reduce stress and are an important factor for longevity.
What really counts: simplicity instead of hype
Modern longevity programs often rely on questionable nutritional supplements, often without sufficient biochemical understanding of their effects, as well as on complex diets or futuristic therapies. But the actual benefits of such approaches are often overestimated. What keeps the body young and healthy is not some secret science, but a conscious lifestyle that is achievable for everyone.
Science confirms: The combination of natural nutrition, exercise, sleep and social interaction is the key to staying healthy.
Beware of empty promises
Unfortunately, longevity is increasingly becoming a business. Products and programs are being touted as indispensable without sufficient scientific basis. Here are a few tips to protect yourself from dubious offers:
- Question claims: Are there solid scientific studies that prove effectiveness?
- Pay attention to transparency: Can the supplier explain the origin and quality of its products?
- Trust in sound expertise: Recommendations should come from qualified experts with the appropriate competence - and not from marketing strategists. Remember that even a doctor without additional biochemical training is not automatically an expert in this field.
Conclusion: Longevity begins with everyday life
The key to a long and healthy life lies in the small, everyday decisions. Focus on a natural lifestyle, remain critical of new trends and rely on what has proven itself. Because in the end, it is not the most expensive product that counts, but the sustainable way you treat yourself.
«Life means acting.» © 2025 Sven Altorfer
About the author:
Sven Altorfer is Head of Research and Development at Swiss Health Nutrition AG. With his expertise in nutrition and bioactive substances, he is committed to natural health approaches to promote preventive measures and the body's self-healing powers.